Lexus UX

Unbeaten Path

Small Business Drive. A data-driven test drive experience inviting drivers to uncover hidden lifestyle gems in parts of the city they had never explored before. Beyond introducing drivers to joys of urban exploration, the Small Business Drive platform gave hard-to-find businesses across the city a new way to increase traffic.

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Using Facebook interest and location data, our digital test drive platform generated personalised routes for each driver, matching them with must-see lifestyle destinations they had yet to discover. Each route then incorporated real-time navigation and traffic datasets to give drivers a range of different driving conditions to experience in the UX.